Word Counter for Small Business

Length checks for product descriptions, ad copy, social captions and email subject lines.

Open the Word Counter →

What it does for Small business owners and solo operators

• Five counts in one field - words, characters (with and without spaces), sentences, paragraphs - plus estimated reading time.
• Character-with-spaces mode highlights at the platform limits: 60 / 80 / 100 / 150 characters for Meta / X / Google / LinkedIn ad copy; 100 chars for a typical newsletter subject line.
• Useful when the brand guideline mandates "tagline ≤ 7 words" or the marketplace has a 150-character product description cap.

How to use it

1. Paste the description or caption. The counter updates as you type - no submit button, no round-trip.
2. Glance at the per-platform character highlights. Each one lights up when you are inside or outside the cap.
3. Copy the result into the marketplace, the ad composer, or your CMS.

Other tools Small Business reach for

Common questions

What is a good length for a product description?

Whatever the platform allows and the buyer will actually read: lead with the benefit in the first line, then the specifications. The counter exists so you can hit the platform’s hard limit without guessing.

Do character limits include spaces?

Most marketplaces, ad platforms and social networks count every character including spaces, which is why the count rises faster than you expect. The tool shows both characters and words so you can match whichever rule applies.

How long should an email subject line be?

Short enough not to be truncated on a phone, which in practice means roughly 40-60 characters. Paste the candidate into the counter and check the number rather than trusting the preview.