UTM Link Builder for Marketers

Build tagged campaign URLs that survive the round-trip from spreadsheet to ad platform.

For marketers who would rather not context-switch between UTM builders, link shorteners, character-count pages and an AI tab. The day-to-day tools: tagged campaign URLs that survive the round-trip from spreadsheet to ad platform, character counts that match the platform limits, a slug generator for landing pages, and the AI summarizer / translator as the lingua franca for inbox triage and localization QA.

Open the UTM Link Builder →

What it does for Marketing and growth teams

How to use it

  1. Paste the destination URL. The builder auto-detects any existing UTM parameters and asks before overwriting them.
  2. Pick the channel (email / social / paid / etc.) and fill in source, medium and campaign. The values are stored as you type; no submit button.
  3. Copy the tagged URL into the spreadsheet, the ad creative, or the email marketing tool.

Other tools Marketers reach for

QR Code GeneratorGenerate QRs for print ads, table tents, packaging inserts, and in-store signage.AI SummarizerTL;DR a competitor blog, a press release, a customer email thread, or a research report.AI TranslatorLocalize ad copy, email subject lines, and short marketing copy - not a substitute for a hWord CounterLength checks for social captions, ad copy, email subject lines and meta descriptions.Slug GeneratorTurn a campaign name into a clean landing-page URL with optional accent handling.Case ConverterTitle Case for landing-page headlines, UPPER for ad creative, sentence case for CTAs.Image CompressorPull a banner or hero image down for a landing page without giving up its visual punch.

Common questions

Which parameters do I actually need to set?

utm_source, utm_medium and utm_campaign carry almost all of the signal. Keep the values lowercase and free of spaces - an encoded space splits the same campaign into two rows in most analytics tools, and the report you build later will not match the one your colleague builds.

Do UTM parameters survive a redirect?

Only if the redirect forwards the query string. Shorteners, link-in-bio pages and some ad platforms strip or rewrite it, which is how a campaign ends up reported as direct traffic. Test the exact link you will run, not a simplified version of it.

Should every link be tagged?

No - tag paid and campaign links, leave on-site links alone. Tagging internal links starts a fresh session in most analytics setups and destroys the referrer data you were trying to understand.