Word Counter for Marketers

Length checks for social captions, ad copy, email subject lines and meta descriptions.

For marketers who would rather not context-switch between UTM builders, link shorteners, character-count pages and an AI tab. The day-to-day tools: tagged campaign URLs that survive the round-trip from spreadsheet to ad platform, character counts that match the platform limits, a slug generator for landing pages, and the AI summarizer / translator as the lingua franca for inbox triage and localization QA.

Open the Word Counter →

What it does for Marketing and growth teams

Five counts in one field - words, characters (with and without spaces), sentences, paragraphs - plus estimated reading time.
Highlights the platform-specific limits in real time: 60 / 80 / 100 / 150 characters for Meta / X / Google / LinkedIn ad copy; 100 chars for a typical newsletter subject line; 155 chars for a search snippet meta description.
Useful when the brand guideline mandates "tagline ≤ 7 words" or the platform silently truncates after N characters.

How to use it

Paste the caption, the ad, or the meta description. The counter updates as you type - no submit button.
Glance at the per-platform character highlights. Each one lights up when you are inside or outside the cap.
Copy the result into the ad composer, the email tool, or the CMS.

Other tools Marketers reach for

Common questions

Do character limits include spaces?

On nearly every platform, yes - which is why the count climbs faster than you expect. The counter shows characters and words side by side so you can match whichever rule the platform states.

How long should a meta description be?

Long enough to read as a sentence and short enough not to be cut off - around 150-160 characters is the usual working target. Search engines rewrite them often, so treat it as a suggestion aimed at the person scanning results.

Why is my caption cut off on social?

Most feeds truncate after a couple of lines and hide the rest behind a tap. Front-load the hook, then check where the cut lands on a phone rather than in a desktop preview.